IBM
This is the reference ad. We’ll use its patterns to generate new creatives.
Measurable traits
| Format | video |
| Dimensions | 728 × 90px (8.1:1 banner) |
| Word count | 14 total (logo 1, headline 4, subhead 7, cta 2) |
| Focal points | 1 (Product door visual) |
| Palette | #A8B3B6#656D7D#9DA6AE |
| Contrast (top 2 colors) | 2.42:1 |
Cybersecurity · video · 8.1:1 banner · EXPLANATION
Transferable rules
| Rule | Use when | Avoid when |
|---|---|---|
| State the offer directly in the cta ("Go now →") instead of a generic prompt. | the offer itself is the strongest selling point. | the product needs more context before the offer makes sense. |
| Pair a short headline (4 words) with a subhead (7 words) that adds the detail the headline leaves out. | the headline alone would be ambiguous or too broad. | the headline already fully states the offer — a subhead then just repeats it. |
| Place the logo first in reading order, before the headline. | brand recognition matters as much as the message. | the brand is unfamiliar and a generic logo placement wastes the first glance. |
Design brief
Builds a starter brief from this ad’s copy, tags, and breakdown — sections with no source data here are left as fill-in placeholders.
Use the same structure, hooks, and design principles from this ad to generate new ad creatives for your product.
Your logo is placed into the final creative exactly as uploaded — it is never redrawn or altered by AI.
Creative freedomi
Generated creative will appear here
You’ll get a new ad creative inspired by this ad’s patterns, along with variations and the reasoning behind the choices.